Should You Stock Lip Balm with a Rich Flavor?

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Regulars browsing a lip balm display expect the classics: mint, vanilla, maybe a citrus or watermelon. But those same shoppers are curious about what else you might put on the shelf; they’re looking for more than the safe bets. Offer the moisturizing lip balm vegan customers trust in flavors that surprise them, and give regulars a reason to slow down at the register rather than grab the usual tube. These richer aromas (natural flavors) will delight your customers' senses. 

Hand holding Hurraw chocolate lip balm tube with brown label and cocoa bean graphic on white background.

Here's the Thing About Chocolate

Chocolate and chocolate mint often land in the “uncommon lip balm” category, but lip balm lovers know they're simply underrated. Shoppers who prefer a richer, sweeter, and more interesting balm will come back for more, and pair the dessert-like lip balm flavor with other favorites and essentials. A tube of chocolate pairs easily with a broad-spectrum lip balm with SPF 15 in tangerine, or a berry flavor for something that feels a little adventurous.

Hand holding Hurraw pumpkin spice lip balm tube with orange label and white bold text on white background.

And Some People Like a Little Spice on Their Lips

Chai is a flavor customers don't expect to see until they try it once, then they're hooked. It's warm, a little spicy, and different from anything else on a typical display. Come fall, chai sits right alongside pumpkin spice as a lip balm shoppers actively hunt for, so a display that's out of chai by October is turning away sales. Best stock up now.

Box of Hurraw coffee bean lip balm with brown packaging featuring coffee cup illustration and two tubes inside.

If You Have a Coffee Bar…

Coffee-flavored lip balm has an obvious audience: people who order the same latte or americano daily and would probably wear their drink order if they could. If your store has a coffee bar or your customers treat caffeine as a personality trait, a coffee balm is an easy cross-sell to keep near the register. Look for tea flavors like Earl Grey or green tea to round out the display.

Leave Room for the Shoppers Who Want a Hint of Color, Too

Not every shopper is chasing a bold flavor. Some just want a clean ingredient list with a hint of color, which is where a plant-based vegan tinted lip balm earns its spot in the display, right next to the flavor-forward tubes. A shelf that covers both crowds works harder than one that only picks a lane. (Bonus points if you can find a tinted tube that also smells delicious.)

About Hurraw! Balm

Hip, hip, hurraw! There's finally a brand making good on its promise to deliver truly vegan lip balms. Since 2010, Hurraw! Balm’s lip balms have been made with organic, vegan, & raw ingredients™, delivering fantastic flavors and hydration without compromise. Every small batch delivers the same quality and integrity, so retailers can stock with confidence and customers can apply with peace of mind. No mystery chemicals, no empty promises; just lip balms that do what they say.

Browse the full range of shelf-ready flavors at https://hurrawbalm.com/

Location: 267 Flathead Ave, Whitefish, MT 59937, USA

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