Should You Stock Lip Balm with a Rich Flavor?
Regulars browsing a lip balm display expect the classics: mint, vanilla, maybe a citrus or watermelon. But those same shoppers are curious about what else you might put on the shelf; they’re looking for more than the safe bets. Offer the moisturizing lip balm vegan customers trust in flavors that surprise them, and give regulars a reason to slow down at the register rather than grab the usual tube. These richer aromas (natural flavors) will delight your customers' senses. Here's the Thing About Chocolate Chocolate and chocolate mint often land in the “uncommon lip balm” category, but lip balm lovers know they're simply underrated. Shoppers who prefer a richer, sweeter, and more interesting balm will come back for more, and pair the dessert-like lip balm flavor with other favorites and essentials. A tube of chocolate pairs easily with a broad-spectrum lip balm with SPF 15 in tangerine, or a berry flavor for something that feels a little adventurous. And Some People Li...