3 Reasons to Keep SPF Lip Balm on Your Shelves Well Past Summer

Summer ends, and warm-weather displays suddenly start coming down, but a broad-spectrum lip balm with SPF 15 stays just as useful as the seasons change. Customers reach for lip balms with SPF just as often on a bright winter afternoon as they do in July, whether they're looking for a boost of moisture or spending the day on the slopes. 

Here's what makes it worth keeping in a year-round rotation rather than a seasonal one.

Box of Hurraw tangerine chamomile sun lip balm with SPF 15 and eco-friendly brown packaging design.

Sun Exposure Doesn't Take a Season Off

UV exposure sticks around well after summer wraps up. Overcast skies still let a meaningful amount of ultraviolet light through; snow and other light-colored surfaces reflect some of it back, and elevation changes how much reaches the skin as well. 

None of these lines up neatly with a store's summer display calendar, so a broad-spectrum lip balm belongs on the shelf every month, not just the warmest ones.

Hand holding Hurraw tangerine chamomile sun lip balm tube with black and gold label featuring SPF 15.

Zinc Oxide Does the Real Work

When stocking your shelves, opt for lip balms that offer mineral-based broad-spectrum protection. Non-nano zinc oxide is an active ingredient behind this protection, and one of a small number of ingredients the FDA continues to recognize as safe and effective for sun protection. 

Here’s how it works: Rather than absorbing UV rays the way a chemical sunscreen does, it sits on the lips and works as a physical barrier, deflecting UVA and UVB rays instead of soaking them in. This kind of ingredient story makes it easier for a wholesale buyer to talk a customer through a broad-spectrum, moisturizing SPF15 lip balm at the register without first researching sunscreen chemistry. 

Hurraw tangerine chamomile sun lip balm tube with black label and gold sun icon standing upright.

A Permanent Shelf Spot Beats a Seasonal One

Giving a broad-spectrum SPF lip balm a fixed spot near the register or alongside everyday lip care options, rather than folding it into a rotating summer display, keeps it visible to customers who need it in any month.

It also simplifies restocking, since the same product stays in the same place year-round instead of moving all around with the seasons. For a wholesale buyer, that kind of steady placement is an easy way to keep a hardworking product visible year-round, not just during peak season.

About Hurraw! Balm

Hip, hip, hurraw! There's finally a brand making good on its promise to deliver truly vegan lip balms. Since 2010, Hurraw! Balm’s lip balms and vegan flavored tinted lip balm options have been made with organic, vegan, & raw ingredients™, delivering fantastic flavors and hydration without compromise. Every small batch delivers the same quality and integrity, so retailers can stock with confidence and customers can apply with peace of mind. No mystery chemicals, no empty promises, just lip balms that do what they say.

Stock Hurraw! Balm’s Sun Lip Balm SPF15 today at https://hurrawbalm.com/

Popular posts from this blog

Why Retailers Should Know Who Actually Makes Their Lip Balm

Spark Joy for Your Customers with Natural, Last-Second Lip Balms

You’re Looking for Lip Balm to Stock, and You Have Questions