4 Little Things in Lip Balms That Mean a Lot to Your Customer

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If you’re a health-focused store, choosing the perfect lip balm to offer at checkout isn't easy. In a crowded market, your customers are looking for high-quality lip care that delivers on its marketing claims.  

Hurraw! lip balm retail display showcasing assorted organic vegan flavors including vanilla, mint, chocolate, and citrus varieties.

From a lip balm with natural ingredients and SPF 15 to a truly vegan lip tint, here are four straightforward considerations that make a major difference in a lip care display standing out in stores. 

Packaging

Sustainable packaging is more than a ‘clean beauty’ trend; it's a way to meaningfully connect with your customers' values without saying a word. Consider stocking shelves with eco-conscious lip care brands that focus as much on what’s inside their products as on what’s on the outside.  

Hurraw! Tangerine Chamomile Sun Lip Balm Broad Spectrum SPF 15 held in hand on white background

These outsides can include recycled and recyclable packaging, such as post-consumer paperboard, as well as minimal-impact alternatives such as aluminum, glass, and tin for holding lip care favorites. Finding a brand with FSC (Forest Stewardship Council) certification is an easy way to ensure that the packaging materials meet strict social responsibility and environmental standards. 

Hurraw! Black Cherry Tinted Lip Balm countertop display and packaging showing front and back product details.

Production

A long shelf life may be the norm for many lip care products on the market. But this doesn’t mean it's the best quality for your customers. When high-quality lip balms are made from pure, unprocessed, plant-based ingredients, a naturally shorter lifespan is, well, natural. 

Like with food, a shorter shelf life means a fresher product that stays true to its roots. Whether it's a warm-weather staple like SPF15 lip balm or a tinted makeup-bag favorite, small, purposeful batches are great ways to keep your shelves stocked with rotating products your customers can rely on. 

Plant Power 

At the core of every lip care favorite your customers are after are real, recognizable ingredients. Look for a wholesale partner that prioritizes accurate labeling of organic or vegan ingredients. 

This makes it possible for customers to clearly and easily identify options that fit their needs, such as a plant-based vegan tinted lip balm or an SPF lip balm formulated with broad-spectrum, non-nano zinc oxide. No more Googling ingredients. 

Participation 

Before partnering with a lip care brand, make sure they partner with organizations that support companies and products with organic ingredient certification. 

Certain certifications ensure that a brand's products, ingredient origins, and practices are verified and meet high industry standards. These certifications are typically displayed on the product itself, but can also be traced in public databases.

About Hurraw! Balm

Hip, hip, Hurraw! There’s finally a company delivering nourishing, plant-based lip balms and personal care items made with organic, vegan, & raw ingredients.™ Meet Hurraw! Balm. Since their start in 2010, their ethos has focused on people: providing lip balms, accent balms, deodorants, SPF creams, and more that are not only gentle on skin but also on the planet. Planted in purpose®, their products are made in a dedicated NOP and Ecocert certified manufacturing facility, for quality and care you can’t wait to stock, and customers can’t wait to take off the shelves.

Order lip balms made with organic, vegan, & raw ingredients™ at https://hurrawbalm.com/

Location: 267 Flathead Ave, Whitefish, MT 59937, USA

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